Business Problem

Monin is constantly updating its catalog with new products, flavors and recipes, and Monin needed a more efficient way to communicate these changes to its clients. The company’s current mobile and brand experience was considered to be inefficient, inconsistent, both from a user experience and user interface standpoint. Complicating the challenge was the fact that content had to be tailored differently, depending upon the country in which the user was viewing the information.

Additionally, the app allowed for social sharing of recipes, and also allowed users to update new recipes of their own creation. Finally, the search function presented a unique challenge: searching of content needed to have a strict set of filters, yet allow for very generic searches, so users who were simply seeking inspiration could get the widest variety of product and content results.

What we did

Using a team of mobile development experts with specific experiences in iOS, Android and .NET development, iTexico developed applications for each mobile platform, as well as a new backend database to manage the specifications imposed by Monin.

The app needed to handle different screen sizes and densities, and material design patterns were applied on many screens in order to enhance the user experience.

The code was also developed to be scalable, to allow for the addition and modification of product features without affecting other sections of the app.

How we did it

We built the product for each mobile platform and the backend.

During a Design Workshop, the iTexico’s mobile team worked closely with the Monin product and marketing team to define the sections and features of the new app. It was decided that scalability and easy maintenance were among the most important attributes desired in the new app.

Finally, a presentation was made to users to ensure that the resulting application featured the recipe-sharing functionality that was desired.

UI / UX Design

The app needed to handle different screen sizes and densities, and material design patterns were applied on many screens in order to enhance the user experience. The team worked to ensure animations, transitions and iconography were working properly to help support an improved user experience.

Front-end

During the development phase, iTexico deployed a solution that included Swift3, Java, Gradle and XML for iOS and Android.

Outcome

To date, more than 20,000 people have installed the new Monin application, and have reported great satisfaction in the ease of use, as compared with the previous iteration of the application. Users in several countries are interacting with the company, ensuring that Monin can efficiently communicate new products, recipes and innovations to its clients, while benefiting from interactive features and direct consumer feedback.