Nearshore+ The Cross-Border Sensation That’s Supercharging Nearshoring Software Development
The success of this Nearshoring Software Development model hinges on some absolutes that Mexicans and Texans share in common, including:
- Time Zone: Guadalajara -- where iTexico has substantial operations -- happens to be in the same time zone as Austin. That means teams are always in sync, with no clock-bound delays in getting problems addressed or issues debugged.
- Proximity: Draw a line between Austin and Guadalajara on any map -- it’s a straight shot, made straighter by major airlines, which can have clients, team members, and other resources shuttled between the two cities in less than two hours.
- Cultural Considerations: Linguistic and mindset similarities are vast between residents of the two areas. We speak the same language, think the same way, and simply understand each other….better.
There’s a technological sonic boom happening in Mexico -- and its echoes are reverberating across the border. While people of a certain generation may be accustomed to a Mexico known for low-cost exports, tasty tequila and high-profile crime, today, budget-minded executives are looking south to the world’s emerging superpower for technology and innovation.
Not only has this rapid rise to IT prominence vaulted Mexico’s economy to No. 15 on the list of the world’s most prolific (according to the International Monetary Fund), but it’s encouraged companies like iTexico to make outsized investments in software development infrastructure south of the border.
In fact, in 2017, iTexico opened its second Mexico-based technology delivery center dedicated to the business model of nearshoring -- a process by which resources are positioned in both the U.S. and Mexico, allowing for the production of software projects more efficiently than through the use of traditional on-shore or off-shore alternatives.
Indeed, Mexico is the perfect place for Austin, TX-based iTexico to carry forth its own, supercharged version of nearshoring -- aptly named Nearshore Plus -- where like-minded, project-focused teams in both countries are united, using the Agile development methodology, to increase business efficiency, lower costs -- and make clients very happy.
Of course, the rise of Guadalajara, and the whole of Mexico, as a technological force, makes this all possible. iTexico, like many U.S. companies with a beachhead in the capital city of Jalisco, has its operations located in one of nearly 50 industrial parks in the state. The largest project -- Guadalajara’s Ciudad Creativa Digital (CCD) -- is an innovative project that has united public and private interests in creating a leading pole for innovation, around which public spaces and urban development are also woven.
This has attracted a millennial-minded population: Of the 8 million residents of Jalisco, about half are between the ages of 15 and 29, and many benefit from an innovative university model that seeks to expedite the education of young people via the use of technology tools from kindergarten all the way through post-graduate work.
This also means that clients can benefit in both countries from iTexico’s innovative “teams-as-a-service” models, whether their needs include extended teams, project teams, competency teams or studios.
If iTexico can bring the Nearshore Plus model to life for your enterprise -- helping you to undertake a digital transformation in a bid to capture new markets, expand your brand, grow revenues, optimize profitability or disrupt your marketplace -- please contact us today: email@example.com.
Written by Oscar Salas
Oscar Salas is a B2B Digital Marketing Specialist with 5 years of experience, who has helped organizations to grow and expand through strategic brand development and marketing programs. Analytical thinker, cat lover, he enjoys to play the piano and listening to Led Zeppelin He's currently leading the iTexico Demand Gen strategies.