UX & UI Design in Mobile Development is More Than Just Graphic Design

UX & UI Design in Mobile Development is More Than Just Graphic Design

"We have a tight deadline and there's no time for doodling. We need to get started"

As a UX/UI designer, you should have heard this once in your life. If you are doing web development or mobile app design, people sometimes don't really know how to estimate the effort it really takes to have a good graphic design for a final interface.

The Background on UI Design

Graphic design for app development is way more complex than doing pretty buttons, logos, icons, typography and colors. Of course, it is very important to have a visually appealing design. However, people who are not involved in this kind of process may think that the visually content is the most important part.

8 Steps of Graphic Design for App Development

The truth is, creating a good experience for mobile development involves 7 phases before UI Design. That's right, it's not only sketching, wireframing, and designing.

1. Market research

Before developing a mobile app, first you need to know what your global market is. Before starting an UI app, you need to research the market, such as finding similar products. It could be websites, web apps, software, hardware and real products that help you to compare your product offering.

2. Navigation flowchart

I have my research, what's next? Now, we need to make an interaction or navigation flowchart by creating a diagram with all the possible interactions, navigations and conditions between screens. A flowchart helps to understand the process and follow the next step, which is making user stories.

3. User stories

A user story is one or more sentences in the everyday or business language of the user. This story captures what a user does or needs to do as part of his or her job function, representing a fictional users that called "Personas". Those fictional characters are created to represent the different user types within a targeted demographic, behavior and other characteristics that might use your mobile app.

4. Old school sketching

Now, designers can start the process of sketching the old school style, without computer, just using creativity, a pencil and paper. This helps to identify the principal functionalities of the interface that is going to be wireframed.

5. Wireframing

Wireframing is focused on layout elements and controllers around the screen, no prototyping, no vector graphics, just boxes to give direction to the ideas. After that, designers make the mockups, which are not the final designs.

6. Mockups

Mockups are like blueprints of development. Using simple vector graphics like illustrator files we can now have real sizes and layout of each screen. This way the designers can make changes faster and reorder or duplicate screens as needed.

7. UX Notes & Diagrams

Before starting the Graphic Interface design, the designer implements user experience notes and diagrams.  These include on each mockup screen UX notes (animations, transitions, human interaction and finger movements). Then, there is the optional choice to make a prototype with the software of preference (keynote, balsamic, invision, flash, etc.).

8. Graphic Interface Design

Then you can start designing your web interface or mobile app avoiding extreme changes in this part of the software development process.  This will allow you to making any changes before the mobile app is actually in the software development phase. This helps to improve the mobile application Interface and helps to focus just in a "pixel by pixel" perfect design and not in wireframing design.

Final Thoughts

Designing this kind of experience helps not only the designer but also the software developer to be more familiar with the mobile app, receive easier changes for your client/users, and for having a better user experience in your mobile application.

About the Author

Ana Karen Ramirez is a Digital Artist. She has been involved in User Experience Design, User Interface Design and Visual Design for more than 3 years. Ana is passionate about startups, always searching for innovation in our team and software  mobile app development processes. You can follow her on twitter.


Oscar Salas

Written by Oscar Salas

Oscar Salas is a B2B Digital Marketing Specialist with 5 years of experience, who has helped organizations to grow and expand through strategic brand development and marketing programs. Analytical thinker, cat lover, he enjoys to play the piano and listening to Led Zeppelin He's currently leading the iTexico Demand Gen strategies.

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