Top UX Design Tips to Improve User Experience in Mobile Apps
Having a good mobile app idea does not guarantee conversions for your business. In fact, the idea does not even guarantee a good solution if it is not designed properly. The magnanimous elements of a good design are UI and UX. You need to make sure that you have properly defined the two aspects of the app design.
User experience guarantees properly defined architecture and hierarchy of the elements included in the mobile app. From identifying the design aspects that you need to consider implementing a structure that maximizes usability and functionality of the app, there are various things that you need to consider with a mobile app UX design.
The idea is to guarantee frictionless experience when the user interacts with the mobile app design. We have defined top tips that will help you deliver a fine user experience. However, it is important to align your design goals with the overall business and marketing goals to achieve the best outcome.
1. Research your Mobile App Consumer
Everyone has a different consumption method or habit. It is important to understand your mobile app user, and how they consume the app solution for better delivery. For instance, you need to understand how the mobile app users use these apps. Do they prefer watching a video in portrait or landscape format? How do they hold their devices? What is their comfortable area on the screen and what is that part of the screen that they believe is a stretch?
When you study their interactions, you will know more about the user, and their usage methods.eventually, you will be able to deliver a user-centric product, which they will enjoy using
- When you are researching the user, you ought to study them in the mobile app environment and otherwise. You need to define a stage wise analysis of the user. If they are in the beginner stage, what is their consumption methods or habits? Similarly, if they are a pro user, then what is their attitude towards the app?
- Apart from this, you should conduct a general market and competition analysis to understand the user better. Know which apps are being downloaded and why the user prefers using them.
2. Rope in Consistency Across the App
When the user enters the mobile app, they don’t like it if you have colored the home page green with wide fonts, and the inner pages red with smaller fonts. This kind of inconsistency in design can irk them. in fact, they would want the same kind of fonts, structure, buttons and other elements.
If you want to design each page differently, there is a steep learning curve associated with it, which the user would not want to go through. As a result, your mobile app is uninstalled, and users want to download it again.
Consistency is the first principle for a usable and functional mobile app. The image styling and even the fonts should be consistent across all the pages. If you see any error in the same, correct it before launching the mobile app.
3. Simplicity is the Key to Efficiency
A little complex and you are going to throw your users away from the mobile app. The easier it is to use, the better the mobile app is for the users.
What does simplicity mean to the users? They don’t need to think about what will a particular button or key do? For instance, there are a number of elements added to the screen, and it is too cumbersome for the user to even look at it. this could hint at a complex design. Apart from adding too many elements, when the user has to learn how and why to use these elements, then it adds more complexities.
Keep the design intuitive. If you are adding a button, be clear about the purpose of the button on that page, and what the users are expected to do with it. if you are adding content about the product, make sure you are clear about what the users should expect from the product you are talking about.
When it is simple, precise and clear, the users will like your product, and sign up for the same.
4. Performance and Faster Loading a Must
Your user does not like waiting, and this is something you should know even before you begin validating the idea.
If you are creating a mobile app, and the page loading is going to take some time, then you need to speed up the process. Try efficient methods like adding vector images etc. if you must, so that your app is downloaded and used by the users.
The maximum time a user will wait for the app to download is somewhere between 1 and 3 seconds. If you are unable to secure the download in that timeframe, then you need to work on it or, lower your reputation on the app store eventually.
5. Personalization with UX
If you want to maximize your conversions, you cannot ignore the personalization trend. It is a must in the current times.
There is a lot of data about how and what the users are browsing. You simply need to identify the relevant data, understand what the insights are, and build a content around these insights. you need to display the material that engages with the audience, and you will get the conversions you desire.
In case the users are located near the store at this point, you can offer them in-store deals by combining your mobile app with AR, and augmenting the experience. If your user is browsing through your app, show them products that they would like based on their past purchases.
These kind of small personalized statements can help the user decide, and eventually convert. They will also prefer shopping from your application in the future, as a result.
6. Security is a Must for Good UX
It is important that you induce security as part of your UX design. When the user downloads, you need to ask them whether they will allow the app to access certain features. Instead of prompting them to share details, ask them for permission.
When you prompt them, they might not want to share the details, and distrust is created. However, if you were to seek permission for access, they might not be wary of you, and will even trust you enough to share the details.
It is important as part of the UX design to have transparent permission policies which create trust among the users. You should allow the users to make up their minds on how they wish to share the information.
UX along with UI help make up an engaging and highly interactive app solution. it is important to take into consideration the colors, fonts, buttons etc. when planning the app solution so that you have a seamless and frictionless UI and UX for the app.
Apart from understanding the consumers, you should also include gestures that personalize the UX design for the app.
Designing the UX requires thorough planning and well-defined strategy, before you can get started with the actual design of the solution.
About the Author
Happy Patel is a digital marketing executive at Space-O technologies, a mobile app development company. She loves to write informative articles and share her knowledge through content marketing. She is an avid reader and likes to read about the latest trends and news in the mobile app industry.