The 12 Tips You Need to Follow to Design Better Mobile Apps
Mobile app development is on the rise, and it will continue to grow because business owners prefer it as a direct marketing channel to reach their customers. Smartphone users prefer having mobile apps to fulfill various needs like shopping online, exercising, making daily logs, and task lists. However, the challenge that businesses face is standing out among the numerous apps on Android and iOS. The platforms carry a total of 5.8 billion apps, so how can you ensure the success of your mobile app? The answer is simple – your Android or iOS app development company needs to focus on UI/UX design.
Smartphone users only show interest in mobile apps that have an appealing design, smooth navigation, and an intuitive interface. With such high standards, it can be hard to develop a mobile app that is up to the mark and receives downloads.
If you’re having a hard time building a great mobile app, follow the twelve tips below:
The 12 Tips to Make Your Mobile App Design Better
1. Focus on the Basics
The most common mistake designers make steering away from basics. When you’re designing a mobile app, it’s easy to lose sight of important details. To stay on track, keep the following features in mind:
Navigation – The design needs to have easy navigation so that users can interact with the mobile app without an issue. Use the right signifiers and elements based on the device and iOS.
Give feedback – Always remember to keep your users up-to-date about the app. Notify
them about changes, and app breakdowns, regularly.
Avoid numerous animations – Animation are appealing and fun, but too many of them can ruin the user experience. How? Video or still, animations affect page load speed, which can discourage users from using the app.
2. A Decluttered Design
Too much of anything is wrong – especially if it’s a design that is too cluttered and confusing to understand. Too much information can be hard to grasp for users and overwhelm them, which will drive away users from you. Just make sure to keep the interface simple enough for people to locate what they need.
3. One Task Per Screen
Smartphones have a small, handheld screen, and users have limited space to carry out their tasks. The simple mistake of using one screen for multiple tasks can annoy your users – you need to limit one task to one screen. The tip will help users perform one task at a time and offer a smoother user experience. A great example is Uber – the design of the app ensures that the user only focuses on one task at a time and book the cab at their earliest.
4. A Clear CTA
People want to get things done as soon as they can without wasting any time, and that’s what businesses want too. Put in a clear CTA – Call to Action, which is the button that says ‘Submit’ or ‘Confirm.’ Here’s how you can make the CTA prominent to users:
Define it clearly so that users can locate it. The button should have text that indicates
clicking it will get the job done.
It needs to be visible and approachable. Users usually look for a CTA at the bottom of the screen, and that’s where you should put yours.
5. Use the Right Colors
Colors play the most significant role when you’re creating the interface of a mobile app. The color theme you choose is the foundation of your UI/UX design, and it needs to be the best one. Colors have an impact on the emotions, and it compliments your brand. Here’s how to pick the right colors:
- Don’t use too many colors or textures at once.
- Use color combinations that are relatable for your target audience.
- The colors should complement your content, and the purpose of your app fulfills.
- Experiment with different color palettes until you find the perfect fit.
6. Focus on What Your Target Market Likes
You’ve created the mobile app based on what your target audience needs, and likewise, the design of your app should be according to the audience too. Consider their interests, demographics, and the most used apps to get an idea of what your target audience will react to and like. The apps they prefer will help you understand the color combinations they like and the interface they’re comfortable using.
7. Make it Responsive
There are multiple smartphone users, which means there are various screen sizes. Before your app hits the market, make sure your app fits every screen size and multiple operating systems. The best way to make sure its compatible is by making your UI/UX design responsive. A responsive design easily adjusts to screen size and OS and offers a flawless UI/UX.
8. Design a Great Logo
The logo of your brand is your identity, and that’s what customers will recognize you easily. Design a logo that is appealing and beautiful. Use a minimalistic approach to design a unique logo that your customers can remember. Create a logo that can evolve with your brand and app design. You can discuss with Designster and avail their affordable graphic design services for your brand logo.
9. Consider the Font
The font and size and style play a crucial role, like the color palette. The font needs to be small enough to fit the screen and big enough to read. The font style needs to be pleasing to the eyes and something the users can look at easily.
10. The Placement of the Famous ‘Back’ Button
The ‘back’ button is all it comes down to because Android and iOS have different navigation settings. Android smartphones usually have physical buttons to go back and forth on the app, whereas iPhones have an on-screen button on the top left corner.
11. Test the Design
Testing is the most crucial phase when you’re designing a mobile app. Usability, functionality, and performance tests are essential to ensure that the UI/UX design is flawless. The tests will also show any errors and bugs in the code that you can remove.
12. Contact a Focus Group – Beta Testing
Once you’ve developed the app and coded a great UI/UX design, the next step is noticing how your users will react to it. Invite a group of beta testers who interact with your app and then give you honest feedback about the functionality and design. Gather the feedback and use it to make the app design better.
Time to Design the Best Mobile App!
You need to consider and focus on many details when you’re designing a challenging mobile app. However, the essential guide to building a successful app is researching, planning, strategizing, and sticking to your plan. Understand your audience and then start building the right app.
Are you looking for new and exciting career opportunities? At iTexico, an Improving Company, we are always looking for talented and qualified new team members to join our family. Take a look at our Careers section and drop us a line!