7 Reasons to Mexican Nearshore and Outsource your Mobile Development

In an earlier article, we’ve discussed how Mexico has rapidly gained momentum as a technology provider.  Additionally, the continued news on economic growth and competitiveness inspires the Mexican engineers and young talented workforce. Now, that’s great news for Mexico and how exactly can this phenomenon benefit you and your business?

7 reasons nearshore mexico mobile

Nearshore is Great for US Customers

Nearshore appears as an alternative to offshoring and refers to outsourcing your operations (either technical like web or app mobile development, manufacturing, customer service, support or others) to a place located in an immediate region outside the country of operations.

Specifically focused on technology and mobile app development? Nearshore has taken quite the attention of businesses looking to develop their mobile apps and are not willing to compromise on time differences, communication issues and many more factors that often arise when doing software development in far away destinations like India, China and Eastern Europe.

When done right, nearshoring can be a potential key success factor for companies as well as tech startups that struggle with finding the right talent to create their tools and products.

For the United States, nearshore is an approach normally found in Canada and Mexico. These two are the immediate neighbors across the northern and southern borders respectively. There are many similarities between these two countries and the US as well as obvious benefits that are specific to a particular country. For example, nearshoring in Mexico provides a completely outstanding ROI that just can’t be matched by Canada’s higher wages and other domestic factors.

Therefore, value is a big reason why Mexico takes the lead on nearshore but it’s not the only one. Let us analyze 7 reasons why nearshoring in Mexico is the way to go when deciding to outsource your mobile development operations:

1. Talent and technology

There is a big business risk in the US currently. It is identifiable difficult to find the right people for engineering and programming jobs In places like Silicon Valley, New York and other main locations in the US. The number of skilled engineers that come out of the schools can no longer keep up with the current demand for high-skilled professionals and experts in specific technologies like Ruby, JavaScript, CSS3, HTML5. It gets even worse when we focus only on mobile technologies like Objective C for iOS and Java for Android or cross-platform mobile technologies like Appcelerator Titanium or IBM worklight.

Fortunately, Mexico has got plenty of capable engineers that have been gaining experience following the best practices of industry leading companies. They are very much aware of the things that happen in the Valley. Mexico’s young engineering force surpasses the 90,000 graduates per year, which is more than countries like Germany and the United Kingdom.

2. Very similar business culture

If you have traveled to the main cities in Mexico, you have experienced first-hand the Mexican every-day life and know the many similarities that are shared between the American and the Mexican people. Being a key-trading partner with the US, Mexico has been heavily influenced in the way of doing business and dealing with issues that arise while working together.

However, you may think there a language barrier between these two countries. Well not anymore; the vast majority of graduates and working professionals in the technology industry in Mexico are capable of effectively communicating in English as a second language and are usually advanced in technical English communications also.

Mexico and the US have been slowly but surely reaching a point where it is a very common thing to interact with each other, understand each other’s needs and create a synergy that works for both parties.

Meet the team in Guadalajara!

3. Real-time collaboration

Modern technologies have reached a point where geographical barriers are no longer a deal-breaker, especially in the software development industry. Public communication tools like Skype, Google Hangouts, Facetime, Webex, GotoMeeting and more make communicating with teams and clients miles away a matter of pressing a button.

Nearshore brings a major advantage in this area due to the fact that teams located in Mexico are no more than a couple of hours away and it’s very easy to coordinate meetings, have an urgent call with the client or even catch a plane and visit the development team (or even have a dedicated expert in your own office for a specific period of time) in a day and maintain a healthy schedule without missing a heartbeat nor affecting the project’s timeline. This is a major issue when working with offshore vendors in places like India and China where distances make constant communication and traveling very difficult.

4. Very stable project teams

A very important way to guarantee a successful nearshore outsourcing strategy is to pick the right business partner. At iTexico, there are a lot of well-trained capable mobile developers, testers, designers and project managers that are continuously raising the bar on product development. By partnering with iTexico, you have a well established team with development methodologies that are flexible enough to adapt to your needs but also effective enough to maintain a steady progress in the project timeline.  This not only gives you a sense of expertise but will also let you nurture your idea while you sit back and let your nearshore extended team make the magic happen.

5. Outstanding cost-benefit ROI

When talking about nearshoring, Mexico has a very low cost-structure that ultimately provides outstanding value to customers in the US. The economy in Mexico has grown steadily in recent years. The conversion rate between the US dollar and the Mexican peso maintains a healthy behavior. Factors like the political landscape in Mexico has proven that even when different parties take over or security issues in the border arise, these do not have a representative effect on trading and business relationships between the two countries. Such an organic behavior is very reassuring for stakeholders and clients that run nearshore operations in Mexico.

6. Aligned quality standards

What is a product without quality? Not a successful one, that’s for sure.

Having the right people in charge of your products and projects is vital to get the expected outcome and proudly deliver a world-class application to you that is ready to take to market.

There are many ways to ensure quality on mobile development like app testing, use cases and a razor-sharp attention to detail. This process becomes much simpler when working with nearshore companies rather than offshore since it’s just much quicker to implement quality processes, review and implement with real-time collaboration.

7. Full IP protection under NAFTA

When offshoring your operation to Asia or Eastern Europe, there is a primary concern that exists in the vast majority of stakeholders while making this important decision, how can I protect my intellectual property?

This is something that you don’t need to concern about when nearshoring to Mexico. At iTexico, we implement policies that protect our clients under NAFTA and all of the operations and intellectual property that is handled by our delivery center in Guadalajara is secured. The US team at iTexico will explain all these advantages to each of our clients and make sure they know that all their information is not only well managed but also completely confidential.

About the Author

David Sandoval Marketing Manager iTexico Nearshore David Sandoval is the Creative Delivery Manager at iTexico, entrepreneur, and UX/UI designer with more than 7 years of experience in web application and mobile app design. He holds a Bachelor in Information Systems and an MBA in Marketing by La Trobe University in Melbourne Australia. You can follow him on Twitter or at his Linkedin page.

Oscar Salas

Written by Oscar Salas

Oscar Salas is a B2B Digital Marketing Specialist with 5 years of experience, who has helped organizations to grow and expand through strategic brand development and marketing programs. Analytical thinker, cat lover, he enjoys to play the piano and listening to Led Zeppelin He's currently leading the iTexico Demand Gen strategies.

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