A Women’s Technology Jumpstart: Guadalajara’s StartupWeekend Encourages Inclusion

Though more than a quarter of the computing workforce in 2016 is now comprised of women, just two percent of those who engineer and program are of Hispanic origin, according to the National Center for Women & Information Technology. An event starting this week in Guadalajara seeks to help change all that.

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Startup Weekend Women, a special event of the global ecosystem owned by Techstars, powered by Google for Entrepreneurs and sponsored in part by iTexico, is a 54-hour immersive learning experience which encourages women to pursue careers in technology.

The event features an innovative format in which teams of women are empowered to serve as technology entrepreneurs, pitching ideas to a team of mentors and judges and then spending the weekend developing the idea, generating the business model, demonstrating the technology and validating it with the intended marketplace.

Attendees include women who seek careers in all facets of technology, including business disciplines, such as administration, finance and marketing; software development, including technicians, engineers and others; and creatives, including graphic designers, web designers, architects, animators and others.

Among the mentors chosen to guide the participants through the weekend is Gabriela Gutierrez, the marketing lead for iTexico and an expert in digital marketing for startups. Other mentors are from educational institutions and computing firms. Joining Gutierrez at the event is David Sandoval, creative delivery manager for iTexico and a member of the organizing team of Startup Weekend Guadalajara.

To learn more about the event and the global movement of Startup Weekend, please visit www.StartupWeekendGDL.co.

Oscar Salas

Written by Oscar Salas

Oscar Salas is a B2B Digital Marketing Specialist with 5 years of experience, who has helped organizations to grow and expand through strategic brand development and marketing programs. Analytical thinker, cat lover, he enjoys to play the piano and listening to Led Zeppelin He's currently leading the iTexico Demand Gen strategies.

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