Book concert tickets, watch films, share your selfies - there's an app for all of it. But as consumerization of IT grows at a rapid pace, companies are now flocking towards the apps that are not commonly seen by the general public: enterprise apps. They have the main goal of assisting an organization in solving problems that happen within its enterprise. These kinds of apps help companies ensure that planes fly safely, improve revenue, manage finances, and improve patient care. The past few years have seen an uptick in the popularity of enterprise apps among both startups and Fortune 500 companies.
Many organizations are still figuring out how to take advantage of the vast enterprise app market. But if you haven’t really found a reason to make this investment, why do it at all? There are many operational and organizations benefits of having an app for your company. Some of these include leveraging data and analytics, helping optimize business processes and even increasing productivity. They’re also a great way to empower workers and capitalize on the increasing adoption of devices such as tablets and smartphones.
Choosing among these benefits shouldn’t be the first thing you tick off of your list. Start by focusing on a simple problem that affects your organization, and once the main goal has been established, it’s time to move to the development phase. Here are 5 tips to help you develop an enterprise app worthy of your investment:
1. Don’t try to be a jack-of-all-trades
Focus on creating task-specific apps to increase the chances for the app’s success. Developing with a mobile approach means taking the essential and maximizing it. Nobody wants to have a bulky, bloated piece of software on a tiny screen. Do fewer things but excel at them.
2. Choose your platform wisely
Is your company BYOD or do you furnish devices for your employees? Either way, think about standardizing your app because platforms have different capabilities. Find out what the employees are using and what platforms your company is supporting. Perhaps consider making a web-based app that is more generic which can be supported off-the-shelf.
3. Design for your users
No matter the features that end up being chosen to be included on your app, user experience should always be a priority. A simple app that provides a bug-free and intuitive experience will always be more valuable. Other things that need to be taken into account are differentiating between manager behavior vs. staff behavior and collecting feedback throughout the process. Your employees will expect the same quality in user experience they get from B2C apps, so forget about valuing functionality over looks and usability. Finally, make sure to get internal people involved as much as possible in the process. After all, the mobile app is for them.
4. Mitigate potential security complications
Now you are in charge of protecting your employees’ data along with proprietary company information. Therefore, security and data integrity should be an absolute priority when developing an enterprise app. Elements such as login credentials, encryption and remote access are highly recommended. Consider developing a security policy such as 2-step security authentication to control who can access your app.
5. Create a strategy to incentivize adoption
Making your app obligatory might not end up being a smart choice. Try finding a more organic way to incentivize users to use your app by making them a part of the platform or rewarding their involvement. Your app will not be able to help anyone be more productive if no one is willing to use it. Make a competition or lottery that rewards the early adopters.
The option to BYOD is an organizational solution that many companies are considering today. It can work to your advantage, but keep the goal at the forefront of your mind: bringing value to your organization and making employees’ lives easier. Furthermore, don’t make the mistake of only focusing on the development and launch. As with any kind of mobile app, have a clear support strategy for when it is released to increase its usefulness and life span.